The choice is yours. You can either focus on immediate deposits, in terms of sales today, and continually be on the prowl trying to meet your needs for today. Or you can focus on future deposits, in terms of maintaining a sales funnel full of highly qualified prospects, and enjoy the harvest of your efforts in terms of a steady flow of immediate sales deposits.

Top Producers appreciate that there is much more to selling than just selling. Your success is directly proportional to your ability to: consistently and predictably attract highly qualified prospects to you, help your prospects to buy from you, and build strong relationships with your clients that lead to repeat business and highly qualified referrals. These three abilities are critical to your sales success.

Unfortunately, many sales people and business owners absolutely flounder when it comes to attracting highly qualified prospects to them. The reasons are clear.

• you don’t know how to market yourself in a way that attracts people to you and produces leads entering your sales funnel
• your approach to marketing is based on traditional marketing that has never produced results rather than direct marketing which has always produced results
• you aren’t clear about who you want to attract
• you don’t konw how to communicate to them in a way that clearly lets them know you understand them and their needs
• you try to use pre-packaged or outsourced marketing that doesn’t match up with your market, doesn’t have a compelling message, and doesn’t cause your prospects to act

Most sales “training” is focused on you and your service/product. Prospects don’t care about you and your service until they know you care about them and their issues. Your sales success is contingent on your ability to stop “presenting” and start understanding. The better you understand the prospect the easier it is for you to help them to discover their own highly motivating reasons for buying and buying now.

The way you’ve been shown to ask for referrals misses the mark. Clients find it offensive because it places a burden on them. You’re far better off developing a referral system that builds on the relationship you started when you closed the sale, continues to provide value to the client, and is based on their deep appreciation of you and what you do. The referrals you get from you referral system will be highly qualified rather than just a name to get you off their back.

Top Producers have systems for success that make it easy to succeed and to continue to succeed. There is so much more to say when it comes to sales and marketing. That’s why I’ve written a special FREE report…