There’s nothing better than sipping ice tea under a shade tree while you’re replenishing yourself with a good book.  Especially a book that can help you grow professionally.

The author of this book, Leanne Hoagland-Smith, is a personal friend of mine.  Leanne lives in Indiana close to Lake Michigan near Chicago.  And let me tell you she is a dynamo.

If you ever get a chance to hear her speak… do it.  Leanne packs more information in a one hour seminar than most people get from an entire 3 day program.

One of the things that make Leanne so remarkable is the fact that she’s a critical thinker.  While most people are watching life pass by nothing gets past Leanne.  She notices the details and picks up on the key thing that makes things work.

Recently she published her first book, “be The Red Jacket in a sea of gray suits”.  This book is well worth reading.

This Book Works on Two Levels

First, there’s the direct information Leanne teaches you in her book.  That alone is well worth the read.

But, perhaps more importantly is the way she teaches you.  You see Leanne is a master story teller.  Knowing how to tell stories that sell is huge.  I recommend you read the book once to get the direct knowledge then read it a second time to see how she uses stories to make her point.

Stories are a great way to make your point without having to beat someone over the head and trigger their defenses.  Plus stories are both memorable and sharable.

I don’t want to spoil it for you by going into great detail; however, as you read this book you may be shocked to discover how the words you use every day without even thinking about them are impacting your behaviors.  And those behaviors aren’t necessarily doing what you think they are.  Some of those behaviors, in fact, are hurting your sales success.

When you clue into how Leanne incorporates critical thinking skills those skills will serve you well no matter what you’re doing for the rest of you life.

What this Book Isn’t

This book IS NOT your typical sales book.

It isn’t a motivational book although it’s certainly motivating.

You won’t find slick sales lines that make you sound like a jerk.

You won’t find smarmy sales techniques that make you feel like you need to take a bath.

This is a book anyone who wants to sell with integrity will enjoy.

It’s a book for people who strive to grow and use their thoughts to help in that process.

Am I a little biased?  Well, duh!  She is my friend.  However, she didn’t ask me to tell you about her book.  I just felt it was something I needed to do because of the unique way her no so typical sales book can help everyone with their typical sales challenges.

You can get her book here…

Let me know your thoughts about her book after you’ve read it here.  I happen to know Leanne regularly reads this blog so don’t be surprised if she responds to you herself right here;-)