Procrastination is a success killer.  Procrastination keeps you from enjoying the results you want, and procrastination causes you unnecessary stress.  Many salespeople think procrastination is the result of just being plain lazy, but that isn’t the case at all.

There are 5 reasons you procrastinate:

1. You don’t know what to do
2. You don’t know how to do what you know you need to do
3. You don’t know what to do or how to do it
4. You’re afraid you won’t do it perfectly
5. You’re afraid you’ll make a mistake or be wrong

Now that you understand why you procrastinate the next step is to change that.  There will be times when you’ll come to a cross-roads in your sales career/business when you don’t know what to do because what you’re doing now isn’t producing the results you want.  At those points  it’s critical that you  develop a strategic plan  for  what you’ll do  moving forward.

I’ve seen countless salespeople struggle in a catch 22 because they don’t know how to do what they know they need to do.  Stop dealing with the unnecessary stress and fear that comes from feeling stuck.  Take one of your options: hire someone else to do it, hire someone to teach you how to do it so you can reduce your learning curve, or identify how you’ll learn how to do it yourself and set aside the time to learn it.

You’re a sales professional and it’s important to you to do things right.  But when doing things right keeps you stuck not doing anything at all, there comes a time when you just have to say good is good enough.  You’re better off starting than bemoaning getting it perfect before you can take the next step.

Hello, mistakes are your great teacher.  Everyone makes mistakes and everyone is wrong sometimes.  Take my marketing philosophy to heart and apply it to everything you do, “aim small miss small and fail forward fast”.  If you can’t make mistakes, and you can’t be wrong you can’t learn and reach higher goals.