Today is an important day.  A really important day.  Do you know what today is?

Today is the last day of the third quarter.  Today is the last day you have to plan what will happen in your business in the fourth and final quarter of the year.  Today is your last chance to make or break this year for your business.

Today is a Big Hairy Important Day

Right now you have 3 choices before you:

1. You can choose to keep doing what you are doing now and HOPE for the best.
2. You can choose do more of what you are doing now counting on better results because of your increased activity.
3. You can choose to stop doing the things that aren’t working for you and focus on the things that are working for you.

This is what sets you apart from the people who pick up a paycheck from their J-O-B.  You take responsibility.  You hold yourself accountable.  You understand you choose the results you get like them or not.

So… if you want to end this year with a big sales bang YOU have to choose how YOU will make that happen for you and your business.  Here are the steps to making that happen for you:

1. Evaluate your current situation by gathering all your sales data and scrutinizing it for patterns and opportunities.
2. Identify your high payoff activities.
3. Identify and eliminate your low payoff activities.
4. Narrow and focus your message to hit dead center with your best potential buyers.
5. Increase your response rate with each point of connection by improving both your message and your offer.
6. Increase your engagement with all your potential buyers by increasing their opportunities to experience you in a no pressure environment.  I don’t mean a cocktail party here.  I mean something like a learning experience where you help them solve a problem.
7. Clarify your sales funnel so you have clearly defined next steps and the means to make those next steps happen.

Which steps could you improve?  Which steps do you feel like you have down?  What do you need to adapt to end with a strong 4th quarter?

Recently I made a video so I could talk to you about what people just starting out, those with an established business, and those with declining revenues need and have in common.  You can listen in here.  Sales Marketing Video

Don’t allow excuses to keep you from selling more.

Coach Cheryl

Do it Yourself

Do it with a Little Help

Do it with Guidance

photo credit: adria.richards