“If you’re lucky enough to ___________, your future success if pretty much assured”

David Garfinkel calls this the big lie.

How many times have you said something to the effect, “Well, if I had ________ I could sell a ton of stuff too?”  Every time you or someone else start a sentence with, “It must be nice…  If you’re lucky enough…  If I had…” what you’re really doing is you are making excuses for your own poor performance.  You’re giving yourself permission to perform poorly because… you don’t have this so called advantage.

Horse Do-do

One of the great motivational writers Wallace D. Wattles wrote, “You must begin to do what you can where you are, and you must do ALL that you can do where you are.”  It doesn’t matter what you have or don’t have.  It matters what you DO or DON’T do.

Doing is the key.  The degree of success you will ever enjoy is directly proportional to the actions you take.  You have to be ready willing and committed to taking massive action.

In spite of all the hoopla about mental visualization and positive thinking I can guarantee you that you will never achieve great sales success sitting at home in your PJ’s thinking about sales success.  Success is 90% doing and 10% thinking.  Use your thinking time to plan your next actions.  Then take those actions and evaluate your results.

If you don’t get the results you want the simple truth is there is something you must improve, adapt, or alter about those actions.  Repeating the things that don’t work won’t make them work.  Refining the things that don’t work until you discover what does work leads to success.  Plus once you know what works you can achieve consistent success.

The key to results is action.  Decisive action produces even better results.  An undeniable difference between the most successful people and the rest is their response to both failure and success.  In both cases their response is ACTION.

If your actions don’t succeed the successful immediately decide what they’ll do to improve that action and then they take the improved action.  No action is NEVER an option.  No action is never even a consideration.

David Garfinkel is one of the most successful copywriters in the country.  He says, “I’ve never had a problem seeking out the best teachers, coaches, books, and seminars.”  He’s not unique that way.  The truly successful are always eager to learn what they don’t know from others, and improve what they think they know.

The Formula for Monster Sales Success

Coaching + Action = Monster Success

You would think this formula was a big secret.  Yet, every successful person I have ever known personally or read about follows this formula.  I’ve worked with so many coaches I couldn’t even hazard a guess as to the count.  Every time I need to know something I don’t know, or improve on something that isn’t producing the results I want I find a coach to help me with that.

The reason coaching works so well is because you are taking the express lane to getting the knowledge and skills you need.  Rather than trying to figure everything out on your own you get the shortcuts without all the detours and crashes.  Plus there’s another almost hidden value to coaching that most people never realize.

You have blind spots.  What I mean is you can’t see the mistakes you’re making.  You think you’re doing everything according to the book, but you aren’t.  Even when you’re given an exact formula for something you make subtle mistakes that you would never see or figure out on your own.  After repeated failures you’d just decide the action didn’t work when the truth is the action works; however, your interpretation of the action is slightly askew.  And those subtle mistakes cause things to go very wrong.

Once your coach helps you see those blind spots… PRESTO, everything falls into place.  I can’t tell you how many aha moments I’ve had that made all the difference in my results.

A Clear Signal

Whenever things seem overly hard or really frustrating that’s a clear signal you could benefit from coaching.  Pinpoint the action that is causing you grief.  Then ask yourself, “Is this the action that’s causing the problem or is this action a symptom resulting from the real problem?”  You have to get to the root cause of your challenge.

Once you know exactly what’s causing your challenges go out and find a coach to help you with that.  Don’t hesitate to get the help you need to do what you need to do.  If you won’t invest in yourself what will you invest in?  How will you follow the wise words of Wallace D. Wattle and do ALL that you can do where you are?

When you enter a coaching relationship realize this is a two-way commitment.  You must commit to taking advantage of every opportunity to get the most value from the coaching program.  Start right now by taking action to get the monster sales success you deserve.  Identify what you need, then go out and get the help you need to effectively take those actions.  Now go get the monster sales success that’s waiting for you…

I happen to know about a great coaching program you should check out as you do your research;-)  Read more here about a program designed to produce monster sales success