I know you don’t want to hear this sales fact.  You don’t want to hear it because you don’t want to believe it.  You don’t want to believe it because if you believe it… a whole bunch of your excuses are taken away.

However, for those of you who are ready to hear it this is an important sales fact you can use to your advantage…

You Choose Your Buyers

 Yep, you choose and you get to choose who you sell your stuff to.  So if you’re tired of potential buyers who…

• shop based on price alone
• complain and whine
• blame you when they don’t get the results they should because they don’t use your stuff like you told them to

photo credit: Dushaun

Stop selling to the lowest common denominator.  Face it, if you want to work with a bunch of high maintenance complaining price shoppers go work at Wal-Mart.  Wal-Mart is full of your kind of buyers 24/7/365.

I’m not trying to tick you off.  I just want you to realize you don’t have to deal with the frustration you may be dealing with now when you try to sell your stuff to the wrong people.

You don’t have to sell your stuff to people you don’t want to work with.  If you want buyers who…

• appreciate value
• respect you and what you help them get
• do what they need to do to get the value from your stuff

Go out and get those buyers.  There’s no reason to sell your stuff to people who make your life miserable when you can sell your stuff to people you truly enjoy and enjoy working with.  All you need to do to make that happen for you is…

• find out why those people buy your stuff and how they talk about it
• change your message to get their attention
• get your message in front of them

Now go out and get your ideal clients rather than simply settling for the quick sale.

I don’t know how many times I’ve been told, “I hate prospecting!”

Just thinking about prospecting dregs up raw emotions.  Bad feelings.  Feelings that make you want to do anything other than setting yourself up to feel those feelings again.

You think you hate prospecting because you:

• don’t know how to do it
• don’t know how to do it well
• don’t like getting rejected

Yet, you like:

• meeting new people
• making new friends
• helping other people

So how about:

• Finding out what’s most important to your ideal clients and future clients
• Opening a conversation about that
• Guiding a meaningful conversation

You don’t hate prospecting you just hate doing it poorly.

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