Words Matter When it Comes to Getting Clients
Posted by: Cheryl Clausen in sales coaching, tags: getting clients, sales coaching, Selling your servicesThe words you use and the way you use those words has a big impact on your ability to get clients. The words you use may leave a potential client flat, turn a potential client off and end the conversation, or…
When you use the right words in the right way those words can:
- Evoke curiosity
- Open a conversation
- Generate interest
- Spark questions
- Make a positive impression
When the U.S. Hockey team, a rag tag group of amateurs and collegiate players; took the gold from the Soviet team, considered the best hockey team in the world, in the 1980 Lake Placid, NY Winter Olympics Sports Caster Al Michaels could have simply said, “and the U.S. wins gold.”
Those words would have conveyed the end result in an accurate and truthful manner. There would have been no flaws in his phrasing their win in that manner. Yet Al Michaels said…
“Do you believe in miracles? YES!”
What a tremendous difference in the impact those words had on the audience. Those simple words said it all in such an inspirational and quotable manner that even 30 years later this quote is one of the most often repeated quotes in the history of Sports Casting.
Al Michaels might have been lucky when he blurted out those words. Yet, with his countless hours experience as a Sports Caster he has had a lot of practice at using words and phrasing things for a powerful impact.
What might happen in your business if you chose your words carefully and paid close attention to phrasing?
Might you start to gain appointments easily?
Would it be easier to help potential clients understand why they want to become clients now?
You have experience and knowledge in the service you provide. Perhaps you could benefit from a little help with the words that convey your message.
Coach Cheryl
photo credit: quinn.anya
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March 4th, 2010 at 6:00 pm
Dear Cheryl,
I appreciate your site. Thank you for your insights and guidance.
In the midst of the financial crisis, there’s a lot of bashing and cynicism
towards coaching, performance recognition, and inspirational efforts in the workplace. Just check any bar in lower Manhattan! It’s a shame.
As a VP leading over 100 salespeople, I’ve found that the hard fact
is that QUALITY performance recognition works. Not just for morale,
but in dollars. I have been using a couple of different tools for retaining
good people and bringing in the larger sales figures. Speaking of the impotance of the right WORDS: A#1 on my list is
Design Your Inspiration ( www.dyi.successories.com ), intelligent,
customizable with any words or great quotes you want to use (such as those on this very site). All on framed art photography prints.
Again, the quality of these, and the MEANING emparted makes them
highly effective for me. So while the cynics shed tears in their beers,
we’re laughing all the way to the bank! Thanks again. Jim