Run in the Opposite Direction to Increase Your Sales
Posted by: Cheryl Clausen in sales coaching, tags: getting clients, sales coaching, Selling your servicesOne thing I have clearly learned through personal experience is an important lesson that impacts all areas of your life. The lesson I have learned is this…
Run in the Opposite Direction of the Herd
When you need help rather than screaming “help”. Police will tell you to yell, “Fire!”
In a fire Firemen tell you never to run to the main exit because that’s where everyone else runs.
I have to chuckle when I see all these commercials on TV telling you to buy gold. They are advertising because they want to SELL you gold. Gold is at an all time high making now the time to sell not buy.
As it gets tougher and tougher to gain new clients most people think of what they can cut back on when you should be thinking about what you should be spending more on. Now is the time to adapt then ramp up your marketing not cut back on your marketing. There will be fewer competing messages in your ideal clients mail box now making your message more likely to get read.
The same is true when it comes to investing in yourself. Now is the time to gain new skills, improve the skills you have, and adapt the way you get clients to better fit their needs.
I found a perfect example of this while on vacation. Everyone is hemming and hawing about whether the real estate market has hit bottom. Everyone wants to buy at the bottom. Yet, that almost never happens.
Now is the perfect time to buy investment real estate. In fact, I discovered a fantastic investment opportunity on the West coast of Florida. In reality, you want to buy when real estate is on the way up not down. Plus if you want to play in real estate right now you need two things most people do NOT have patience and…
CASH
While everyone else was leveraging themselves up to their eyeballs you should have been squirreling away a hefty nest egg. It’s never too late to get started on that nest egg. However, your first priority should be investing in things that make money now so you have more money to set aside now and forever moving forward.
Another thing I know for certain. If you insist on doing what everyone else does you lose. You have a lot riding on your business. Does it make sense to risk everything because you insist on following the herd rather than stepping out and taking the lead?
There is nothing stopping you from becoming the top dog, the pack leader that everyone else wants to follow.
Coach Cheryl
photo credit: kevindooley
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