How Could You Spend Less Time Prospecting Yet Get More Business?

Oct 23 2009

How Could You Spend Less Time Prospecting Yet Get More Business?

There’s no question when you are just starting your business if you don’t invest heavily in prospecting your business dream will never become a reality. No matter what service you sell you are in the business of marketing and selling that service first, or there’s no need for your services.

As you improve your prospecting efforts and follow even a basic sales process like the one described on SmallBizPod you start getting clients. The more clients you get the less time you have to prospect. Unfortunately, if you decrease the time you spend prospecting you set yourself up for the…

Feast and Famine Revenue Roller Coaster

When you run your business on the feast and famine roller coaster model you go out and prospect like crazy, get a lot of new clients, and then watch your income dry up because you don’t have any new clients coming in. You don’t have any new clients coming in because you haven’t done any sales prospecting. Is this just a fact of life that you need to accept?

Heck NO!

As you look at the professional service providers around you, you may notice they don’t seem to prospect. You might wonder how they get away with that. You might think they just have such a huge client base and get so many referrals they don’t need to prospect anymore. Not true sprout.

You Can Get More Business and Spend Less Time Prospecting

It isn’t that those professional service providers don’t prospect for new clients. It IS that they go about it differently than you. There are 3 key components to getting more business in less time:

A system to attract highly qualified potential clients to you
A process to develop relationships with those potential clients because relationships are the key to MORE sales, MORE often, at HIGHER prices
Automate your processes so you can put your sales prospecting on autopilot

This creates a 24/7/365 machine for getting new clients. As your business grows you have to accept that the one-on-one method you used to get that business is not sustainable long-term because there’s only so much of YOU to go around.

These 3 components:

continually make new connections for you
help you transform skeptical strangers into believers
transition those believers into buyers

The other big advantage of these components is the ability to dramatically increase your ability to connect with larger numbers of potential clients. You could double, triple, even quadruple your sales funnel with zero additional work. You get more business with no time increase and a tremendous return on the initial time investment required to develop those 3 components.

Coach Cheryl

Do it Yourself

Do it with a Little Help

Do it with Guidance

This entry was posted on Friday, October 23rd, 2009 at 6:00 am and is filed under sales marketing coaching. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.