Forced Entrepreneur
Posted by: Cheryl Clausen in business coaching, tags: entrepreneur, starting a business, starting a business in a recessionMore and more of the formerly employed are facing the fact they probably aren’t going to get a job anytime soon. This leaves the choice of watching your savings dwindle to nothing or figuring out how to earn a living. Many are deciding they’re going to start their own business.
Bad News Good News
The bad news is most do not have the financial capital they need to start most businesses… and they don’t have a way to get that capital. The good news is there are lots of businesses you can start with very little capital that don’t require a store front.
The bad news is you probably don’t have an idea for a product or service to sell in your business. The great news is you don’t already have an idea for a product or service. Most entrepreneurs are mentally married to a particular product or service from the start. They then have to figure out who will buy it and how they’ll get them to buy it.
You, on the other hand, can figure out what people are looking to buy first. Then you can figure out how to help those people get that. That means you have a market first. Plus you already know people can and will spend money to get what you have to sell.
That means you’ve removed one of the biggest obstacles most business owners and sales professionals have… getting people to sell their stuff to.
So if you’re thinking you’re going to have to start a business to pay the bills don’t panic. You have the opportunity to start your business off right.
- Find out what people are already looking to get or get rid of
- Figure out what products or services help those people get or get rid of that
- Develop a clear message telling people you can help them get or get rid of that
- Get your message in front of those people
- Give them a way to connect with you
- Help them uncover their motivation to act
- Help them uncover their motivation to buy
This is all you need to do in the simplest terms possible. Making it all happen isn’t so simple. But when you start off with a hungry market you have a huge competitive advantage. You will find it much easier to accomplish all 7 steps than you would if you had your product or service idea first.
Congratulations! You now control your own destiny. Go out and make it a journey you enjoy.
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