Your Potential Buyers Want to be Heard
Posted by: Cheryl Clausen in social media, tags: increase sales, listening the most powerful tool in salesYou don’t need to work hard to hear about the growth in social media. Facebook, Twitter, LinkedIn, etc.
Millions and millions of strangers are having sometimes intimate conversations in public… a few characters at a time.
If you tried to join or follow all these discussions you’d quickly become overwhelmed.
A lot of business owners, entrepreneurs, and sales professionals are asking, “Should I get involved in social media?” There isn’t a simple answer because the answer depends…
- Are your best potential buyers participating in social media, and if so which ones?
- How much time can you invest in social media?
- What do you expect in return? If you’re expecting an immediate lead source or revenue stream you will likely be very disappointed.
The More Important Lesson
The more important lesson is the quantifiable demonstration and proof that people are desperate to be heard and have their thoughts valued.
Whether you decide to participate in social media or not, this lesson is applicable to you. You see most people are so worried about what they have to say they don’t take time to listen to what you have to say. So when you demonstrate you are truly interested in what your potential buyers have to say they will be glad to tell you what you need to know to help them buy.
When or if you decide to join the social media trend don’t forget to listen first and use those tools as research tools to improve your marketing and sales first.
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