Read this Before You Drop that Pre-approach or Sales Letter in the Mail
Posted by: Cheryl Clausen in marketing, tags: direct mail, marketing your business, pre-approach letters, sales lettersDid direct mail just get harder?
As if it weren’t hard enough to get your letter delivered and opened… a new service is making it even harder.
Earth Class Mail allows you to view your postal mail online. You set up a mailing address with this service. Then they scan the envelop and email you the image. This allows you to trash the mail you don’t want and then get only the mail you do want delivered to your delivery point address.
While we all would like to get rid of junk mail, if you’re sending pre-approach or sales letters and this service or others like it catch on… wow, things just got one degree more difficult and… potentially very costly. That’s why you simply can’t afford to make these simple common mistakes that get your mail trashed.
If you want your letter opened it has to look like a personal communication. That means…
- You never want to send your letter in a company branded envelop
- The return address should not signal this is a business communication or advertisement
- No catchy advertisement phrases should appear on the outside of the envelop
- The address font should look like it was handwritten
- You should always use a regular postage stamp not metered postage. You can request your mailer use a regular stamp even if you’re bulk mailing
In addition, it also helps to use…
- A non-standard envelop
- A colored envelop like you might use to send a greeting card
- Greeting cards to send your message
- The name of the recipient
Use these tips to make certain your mail gets opened. That’s the first step toward ensuring your letters produce the results you want.
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