You have no income and almost nothing to show for your hard work but a bruised ego.  You can’t pay your bills.  You wonder if you should just give up… or if you should do some refinancing to keep your business going and pay down debt.

Or perhaps you’re unemployed searching for your next job in a world where jobs are about as easy to find as golden eggs.

You’re gripped by real fear.  You’re caught up in the emotion of the fear you live with.  The more fearful you get the worse things get, and the worse things get the more your fear escalates.

Everything you see everything you experience validates your fears and proves you’re right to feel fear.

Abraham Maslow came up with something he called Maslow’s Hierarchy.  Basically he derived the conclusion that until your most basic human needs for oxygen, water, food, clothing, and shelter are met you can’t move to higher levels of need like love and self-fulfillment.

Here’s why this is important to you now if you are in a state of fear.  If you’re in a position where you can’t take care of your most basic needs, like not being able to pay your bills, then the most important thing for you to do right now is develop a plan to take of these needs.

Borrowing money you don’t have doesn’t take care of your basic needs it delays your ability to take care of your most basic needs because you know you’re digging your hole deeper all the while you’re accumulating debt.

So if you’ve bottomed out the only thing that makes sense for you right now is doing whatever you have to do to take care of your most basic human needs your self.  If that means getting a job then do it.  If it means getting out from under a loan you’re upside down on so be it.  You have to do whatever it takes to get yourself out of this fear mode that results when you can’t take care of your basic needs.

Once you can take care of your needs again the fear will subside.  Then and only then will you be able to step outside of your fear and evaluate your situation.  At that point you’re ready to look at your situation as if it were someone else.  Now that’s important because you have to be able to look at your situation as though it were happening to someone else; so you can distance yourself from the emotions of what has happened, what is happening, and what needs to happen.

Sit down and take a deep breath and begin to play through your current situation as if you are merely an observer.  Then you’re ready to begin the process of healing your current circumstances.  And you do that by honestly answering a couple simple questions:

• When you think about your current challenges where are the opportunities that you haven’t seen until now?
• Why are the things you think are true actually false?

I said the questions were simple.  I didn’t say they were easy.  These are hard questions and it takes strength and maturity to honestly answer them.  Yet, that’s what you have to do.

You see when you get caught up in your own fears you can’t see an opportunity even when you’re staring down the barrel of one.

You accept falsehoods as though they were proven truths.

It’s not your fault you fell into the fear trap.  Until your most basic human needs are taken care of you can’t think clearly.  You can’t focus on the right things or the right way to do those things.

Now that you’re thinking clearly:

• What are the right things you must do to make your business succeed?
• What is the right way to do those things?
• What is the right time for you to start taking those right actions?
• What are the right reasons your business deserves to succeed?
• How will you find the right people for your business?

Develop your plan, identify your solutions, and take immediate action to implement those solutions.  When you get these things right you’ll never have to look back and live with the fear that you’re living with now.

Anyone who can successfully sell should never have to beg anyone anytime for a job ever.  You have what it takes to write your own ticket.  You can work wherever for whomever you choose.

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This entry was posted on Wednesday, May 13th, 2009 at 6:00 am and is filed under sales coaching. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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