One Little Thing You can do to Surpass 97.5% of the Competition and Increase Sales
Posted by: Cheryl Clausen in marketing, tags: business cards, increase sales, self-promotionWhen my friend Jonathan Farrington wrote this I was absolutely and utterly shocked. I just couldn’t believe my eyes yet I’ve no doubt about the validity of what he said. If you don’t have this taken care of you need to make sure you fix it before the end of business today.
According to Jonathan, “only 2.5% of people have a card that is up to date, accurate, and gives a reasonably full picture of who they are and what they do.”
How many times have you either been asked for or asked for a business card only to discover there wasn’t one available? How many times have you given or received a business card that lacked up to date information? How many times did the business card you received provide zero valuable information?
Good grief you either ask for or give a business card because you want to know more about another person and perhaps you’d like to contact them. Don’t you want people contacting you? What entrepreneur, business owner, or sales professional doesn’t want people contacting them? Doesn’t it make sense to give them every possible mode to contact you as well as a darned good reason to do so?
photo credit: me and the sysop
Open your wallet or purse right now, or where ever you keep them, and let’s do a little business card inspection to see if your card is up to muster:
- Your card is clean smudge-free and unbent
- The lettering on your card can be read without getting out a pair of readers
- The font chosen doesn’t confuse the reader because they aren’t sure if it’s a “t” or an “f”
- Your name, phone number, cell phone number, email address, website, and any other modes of contact are printed on the front of your business card
- Distracting logos, images that don’t communicate the message, or any other things intended to enhance the appearance of the card yet detract from the information is absent
- The most prominent information on the front of your card communicates the results you produce not some meaningless job title. For example, window cleaner is easy to understand yet Master of Streak-free Sparkling Glass communicates a much more powerful story
- The back of your business card IS NOT blank. On the back of your business card you have an offer along with a call to action to get something the recipient would actually want. For example, the back of our Master of Streak-free Sparkling Glass might have an offer on the back of his card such as this. Get the free report “The No Sweat Secret to Streak-free Glass” at GlassMaster.com. Download your free report along with a valuable coupon in the next 24 hours.
Okay, so how did your card fair?
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