That’s My Story and I’m Sticking to it, But Will It Increase Sales?
Posted by: Cheryl Clausen in sales coaching, tags: increase sales, increasing sales, sales coaching, sales marketing strategy
Often times business owners are afraid of marketing. They think it’s mysterious, costly, and difficult. At it’s most basic level marketing is simply telling the story you want to tell.
I’d like you to go over to Jim Kukral’s blog and look at the picture of Senators McCain and Obama.
Now watch this video introducing Governor Palin
Depending on whether you’re a Republican or a Democrat you will interpret these two stories differently. I’d love your comments sharing the story you get from each.
The important point is to look at the story you’re telling in your communications. Look at any and all marketing communications and images you have in your business. What story do they tell?
If they only talk about you they aren’t telling any story because no one will pay attention long enough to get your message. If they talk about a product or service you’re likely to tell the same non-story.
What story do you want to tell? Why is that story important to the receiver? Would it make the receiver curious and lead them to want to know more? Ideally that’s exactly what you want.
Make sure your sales marketing strategies are working for you.
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