Who Says You Can’t have Fun Increasing Sales?
Posted by: Cheryl Clausen in sales coaching, tags: increase sales, increasing sales, sales coaching, sales marketing strategy
photo credit: steve gerecke aka: ice9 - n2it
Really, stop taking business so seriously. Darren Rowse’s recent post reminded me of an important and often overlooked concept. The concept of getting the most value from the things you’re already doing.
If you’re like 99.9% of the people in this world you aren’t getting the most value from the things you’re already doing. Hey, I’m guilty of this too even though I do a better job than most people. It happens because you get too micro-focused and miss the big picture.
Look at all the things you’re already doing in your life whether work related or personal and ask yourself, “could I be getting more from this”? Is there a way to re-purpose what I’m doing here another way? Could I multi-purpose what I’m doing already in a number of other ways?
When you discover how to re-purpose and multi-purpose you discover the secret of transforming little successes into gi-normous successes. Hey, if you’re doing it already why not squeeze as much potential out of it as you possibly can? Why not make it a win for you and a win for others?
Win-win-win is what you’re striving for. Not only must you add value in your business, but you must also add value for the people on the receiving end. You win-win-win when you also add value to your receivers by helping them add value to the people they know.
Win-win-win is the basic underlying reason viral marketing and social networking are so powerful. You receive a communication that adds value to your life. You’re excited about it, and you want to share that value with your friends so you pass it on. Those friends pass it on to their friends and so on and so on and so on.
Here’s the catch. While viral marketing and social networking can be fun and addictive if you’re going to get the most value you absolutely have to produce a desired outcome. To produce that desired outcome you have to establish a clear objective for everything you’re doing now.
Your success is all about actions. Your actions and the actions of others. Your objective is to produce an action from the receiver of what you’re already doing. Look at what you’re doing now and challenge yourself to devise a logical next step action for the receiver.
Just like you have to ask for the sale you have to ask for the action. Never ever presume the receive will figure out what you want them to do. You have to tell them in specific detailed no room for doubt terms.
Every small business owner wants people to come to them. Hunting and chasing after people who aren’t interested in what you have to offer is a waste of your precious resources, and demoralizing. Taking what you’re doing now re-purposing and multi-purposing those things and asking for action gets interested people contacting you.
Now to maximize and have the most fun increasing sales you need a plan for following up with the people who take the actions you ask them to take. You need an effective marketing plan to move these strangers from wherever they are in their buying process now to ready buyers.
Read more about an effective sales and marketing strategy…(<— click on the link)
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