How You Can Generate Your Own Highly Qualified Prospects?
Posted by: Cheryl Clausen in sales coaching, tags: increase sales, increasing sales, sales coach, sales marekting strategies
photo credit: www.MonjurulHoque.com
Are you paying for mailing lists, hot internet leads, calling lists, etc? Have you found little, if any, value in those leads? It’s time for you to stop getting ripped off.
It’s time for you to stop making excuses, and start getting your own “hot leads” that really are highly qualified prospects. No matter what service business you’re in the internet is a great way for you to get the prospects you want for your business.
Most web developers and graphic designers not only charge you outrageous fees, but they also don’t have a clue about what a website is supposed to do. A website is not a place to post an electronic brochure to market your business. A website is strictly a sales tool.
What you do to get people to visit your website involves marketing. Once a visitor gets to your website the one and only purpose is to sell that visitor. You either directly sell them something, or you indirectly sell them.
In a service business you aren’t typically directly selling them anything. You are indirectly selling them on giving you their name and email address, so you can continue the relationship with them until they tell you to stop. Only people interested in your marketing communications will visit your website.
Once they get there your website must answer three simple questions.
- Am I in the right place?
- What can I do here?
- Is their greater value in giving you my email address than the pain of getting more email?
That’s it. If you can effectively answer those three questions you can have a website that consistently produces qualified prospects for you.
One of the big excuses I hear is you can’t put up a website because you can’t afford to have one designed. BUNK!!! Here’s a link to 45 free website templates
You don’t need a fancy looking website to succeed at getting prospects. You just need one that answers those three questions, and an effective marketing plan to get people to your site. Okay, I’ve just taken that excuse off the table now go out and increase sales by getting prospects contacting you. Read more sales marketing strategies here.
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August 5th, 2008 at 3:21 am
business coachCan Generate Your Own Highly Qualified Prospects? | Increase Sales Coach