photo credit: Easternblot

Are you feeling invisible?  Does it seem like the only people who know you’re open for business are you, and the people who will never work with you?  What can you do to change that?

There is something you can do today to get the right people noticing you.  It doesn’t have to cost you a thing other than your time.  It will not only get you noticed, but it will get the right people taking action.

What is that something?  A simple press release properly placed in the right publications, radio stations, or TV stations.  A simple press release with relevant information and a means for the receiver to take an action.

Before I go into more details I want to comment that “yes” you can pay to have your press release submitted.  But you also can do the work yourself and get your press release placed at no cost to you other than your time.  The choice is yours.

There are 3 key elements to a successful press release.  The first element is proper placement.  You want your press release in publications or on stations where you know your qualified prospects read, listen, or watch.

The second key element is relevancy.  Face it the editor will only use your press release if it has perceived value to their audience.  Your press release must have topical relevance, but you also want to add timely or newsworthy elements making it more interesting to the editor and the editor’s audience.

The third key element is a trigger mechanism.  This is your call to action.  You must specifically communicate the action you want receivers to take.  You also want that action to move the audience at least one step closer to working with you.

What might an actual press release look like for someone in a service business?  Here’s a recent example from a press release I just issued about increasing sales in a struggling economy.  Review it and think about what’s newsworthy about your business and how you can use a press release to get the right attention for you and your business.

This entry was posted on Wednesday, July 23rd, 2008 at 6:00 am and is filed under sales coaching. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.