Comments on: It takes more than a Sales Process to Increase Sales http://increasesalescoach.com/blog/2008/07/14/it-takes-more-than-a-sales-process-to-increase-sales/ Sales Coaching makes it easy to fill your service business with clients so you can do what you get paid to do. Thu, 09 Sep 2010 03:48:21 +0000 http://wordpress.org/?v=2.3.1 By: Elinor Stutz http://increasesalescoach.com/blog/2008/07/14/it-takes-more-than-a-sales-process-to-increase-sales/#comment-1178 Elinor Stutz Sun, 24 Aug 2008 21:40:55 +0000 http://increasesalescoach.com/blog/2008/07/14/it-takes-more-than-a-sales-process-to-increase-sales/#comment-1178 Excellent added insight Cheryl! Thank you for commenting on my blog. The biggest blunder of that sales presentation is that the presenter was not familiar with his audience. In order to sell more often and increase the size of each sale, you must always speak to the interests of your audience. Ecco-friendly cars would have been a much better choice in this case. And if by some chance your audience is in direct opposition of what you believe, then it will be a far more difficult process to make a sale and certainly not nearly as satisfying. I find keeping one's integrity is more important than chasing all potential sales. Elinor Stutz, CEO and Author Smooth Sale, LLC "Nice Girls DO Get the Sale: Relationship Building That Gets Results" Excellent added insight Cheryl! Thank you for commenting on my blog. The biggest blunder of that sales presentation is that the presenter was not familiar with his audience. In order to sell more often and increase the size of each sale, you must always speak to the interests of your audience. Ecco-friendly cars would have been a much better choice in this case.

And if by some chance your audience is in direct opposition of what you believe, then it will be a far more difficult process to make a sale and certainly not nearly as satisfying. I find keeping one’s integrity is more important than chasing all potential sales.
Elinor Stutz, CEO and Author
Smooth Sale, LLC
“Nice Girls DO Get the Sale: Relationship Building That Gets Results”

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