photo credit: jsorbieus

In spite of what you may think sales people who are only out for themselves and don’t care about their clients don’t do very well.  Put your heart into your sales and reap the benefits.

Even though potential clients may ill use and abuse you and treat you like you don’t deserve to breath the same air as they do you have to take the higher road.  Your first objective is treat every person with kindness, respect, and dignity.

Realize if you are getting treated poorly you’re treated this way because of your own actions.  You’re positioning yourself as a pushy sales person when you should be positioning yourself as a trusted advisor.  Change the way you position yourself and you will change the way you’re treated.

Your next objective is to help the potential client get the help they need whether it involves you and your services or not.  When you have a client you must put their needs ahead of yours and protect them and their interests, or you’re treating them no differently than a transactional customer.  You can’t earn loyalty, repeat business, or referrals from transactional customers.

When you change your heart and place your focus on understanding their needs and helping them get what is best for them you’ll demonstrate you are the trusted advisor they thought you were.  You’ll also notice your sales effortlessly increase and both you and your new clients feel really good about your new relationship.

Andrea Nierenberg shares a wonderful story about the importance of respecting others even when you don’t think there’s something in it for you.   When you take your clients to heart and treat everyone with kindness, respect, and dignity you’ll not only increase sales you’ll feel good about yourself and the work you do.

This entry was posted on Friday, June 6th, 2008 at 6:00 am and is filed under coaching. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.