photo credit: Manchester Library

After sharing my excitement about a newsletter I faithfully read I got to feeling guilty about leaving you on the hook.  Here I have your curiosity peaked you want to know “what newsletter is she talking about?’ and then I never tell you.  Well the newsletter I’m so excited about is written by the infamous Clayton Makepeace.  Now if you aren’t a copywriter you may not know who he is, however, if you are he’s the “big kahuna of copywriting”.

There are two ways to get the success you want: the hard way and the smart way.  What if rather than doing it the hard way where you’ve been told:

• it’s just a numbers game
• you have to make more calls today than you did yesterday
• if you slug it out, after two years it’ll somehow suddenly get easier
• you just need to get your name out there
• you just have to get in front of more people

…you could do it the smart way.
If you’ve survived the critical first 4 years you know all that is poppycock.  However, you may still struggle  focused  more on the hard way than the smart way.  How would you like to take off like a rocket and never look back?  Well, you can…

• when you know how to crank up your power of attraction
• when you know how to focus on the business that’ll make you the most profit
• when you have systems in place working for you even when you aren’t working

If you’d like to learn more specific details about working smarter, click on this link to discover the 7 Secrets .  Savvy entrepreneurs like you know when it’s time to  stop trying to race a  mule  when you could  be riding  an  Arabian.  You  aren’t afraid to blaze your own trail when you know it will halve your travel time.

“The difference between what we do and what we are capable of doing would suffice to solve most of the world’s problems”

Gandhi

Never fear adapting what works in another industry to succeed in your industry, rather fear doing the same thing as everyone else in your industry.  

This entry was posted on Thursday, April 10th, 2008 at 6:00 am and is filed under sales coaching. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.