Information Marketing Secrets: Your Edge
Posted by: Cheryl Clausen in sales coaching, tags: information marketing secrets
photo credit: keepitsurreal
Will you attend a conference, trade show, or seminar at some point this year? Most sales people will and they will miss out on a lot of opportunities. Why? Because you won’t prepare to turn the connections you make into something more.
When you go to any event you want to promote yourself in a way that makes a positive impression. An easy way for you to do this is to take something mundane and make it interesting and unique. You garner interesting simply by developing a different take on something standard making it unexpected.
Your business card is one of the easiest ways for you to gain interest. Make sure your business card isn’t the same boring business card that everyone else hands out. One of the easiest things you can do is use the back of the business card to provide something more than just your contact information like you find on the front of your business card. Use the back of your card to:
- have a picture or drawing that demonstrates the benefit you provide and that you can use as a talking point
- give them something more they can get by going to your website or emailing you deepening their connection to you
- have something interesting, surprising, or intriguing that the recipient will be curious about and want to know more about
Getting attention is just the first step in developing your edge. The more important next step is gaining their interest. The people you meet, like you, will be interested in things that benefit them.
The great thing about these events is you have an opportunity to make face-to-face connections that you might otherwise struggle to get. Don’t waste this opportunity by not having a next step connection already planned out. When you’re thinking about the next step think about something that adds value to the person you want to connect with.
The next step is something more.
- What do your prospects want?
- How can you give them something they want? If you provide them a way to reach out to you to get what they want, and it’s something that really benefits them they will reach out to you.
- And isn’t that a whole lot easier than chasing after people who don’t want to talk to you?
Develop an edge that helps you to increase sales by helping others to be interested in you.
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