Turn Your “Day Job” into Your Dream Business

Mar 20 2008

Turn Your “Day Job” into Your Dream Business

Posted by: Cheryl Clausen in sales coaching, tags: sales coaching

Do you have a business or did you buy yourself a job? The reality is many of you bought yourself a low paying job. And you’re getting very little satisfaction or reward from this job you call a business.

No matter what service related industry you’re in there is at least one aspect of your business that you either are already really excited about or you could be really excited about. It may only represent a tiny portion of your business now, however, if it were to represent the bulk of your business you’d be living your dream business. You could be living that dream business right now if you’d just allow yourself to do it.

What is it about that aspect or area of your business that makes you so passionate about it? I’ll bet it excites you because of what you’ve seen it can do for the people you work with. Perhaps, it made such a dramatic impact on your life it led you to get into the business you’re in. Could you summarize the big ultimate outcome this aspect of your business produces for people you work with in one or two sentences? The secret to marketing yourself is in this statement.

Are you getting excited just thinking about it? Now be careful because here’s the part where many a sales professional messes things up for themselves. You’re so excited about what you have to offer you can hardly contain yourself, and when a prospect shows even a little interest in what you have to say you get all wound up and start spinning like a top telling the prospect everything about it. Hold off cowboy/cowgirl! You have to connect what you have with what the highly qualified prospect wants. AKA slow down and allow them to help you unravel your story.

Position yourself as the expert. This will be easy for you to do because you’re already very interested in this area of your business. Now you just need to connect your knowledge to the specific things your prospects want. As the expert you never ever want to try and impress your prospects with a bunch of industry gobbledy-gook. A real expert makes the difficult easy, the complicated simple, and the confusing clear. That’s how you really impress upon your prospects that you are the expert.

Now this is the scary part about getting your dream. You need to switch your focus from trying to attract and work with everyone to trying to attract and work with someone. Start setting your sites and adapting your prospecting efforts to attract the highly qualified prospects who will most benefit from and appreciate your expertise. This little shift will increase your sales and make your dreams a reality.

This entry was posted on Thursday, March 20th, 2008 at 6:00 am and is filed under sales coaching. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.