photo credit: abardwell

You and your prospects love information.  In fact, you have to have information.  You love to be in the know and you need information to make informed decisions.  However, you’re only interested in the information that is relevant to you and what you want what you need.

Information has never been more accessible more readily available than it is now.  That’s both a good and a bad thing.  If you dig deep enough search long enough you can probably find anything you need.  But who has enough time to do all that digging all that searching, and more importantly who would even want to?

Wouldn’t you rather have all that information sorted out for you, and only get the bottom line nuts and bolts that you need?  You bet you would, and that’s why you read this blog.  Because I give you immediately actionable ideas that you can take to the bank for your business.

What most service professionals underestimate or overlook is that you can do that for your best prospects too, and they will appreciate it.  You have the information they desperately need floating around in your head.  All you need to do is get it out of your head and put it into a readily consumable format such as:

• a comparison chart
• graph
• concise report of what to avoid or what to look for
• audio recording
• interview
• video
• reference package
• etc.

That valuable information serves you two-fold.  First, it positions you as a trusted adviser.  Second, it helps you to filter for qualified prospects and gets them to reach out to you.

Start looking around you for things you already have that you can repurpose for your prospects.  Repackage it so the message matches what you know your market wants and give it to them the way they want it and …voila instant prospect attraction.

This entry was posted on Friday, March 14th, 2008 at 6:00 am and is filed under coaching. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.