Mar
13
2008
Yes, You ARE Getting in the Way of Increased Sales
Posted by: Cheryl Clausen in coaching, tags: increased sales, sales coach, sales coaching
photo credit: Daquella manera
You want to increase your sales. Yet you approach sales from:
- what you want
- what you have
- what you can do
Because of this “you” focus you don’t know:
- who your best prospects are or how to reach out to them
- what they want
- how they want what they want
“Prospect” focus means you communicate:
- who you can best serve and why
- the big reason why these people should listen to you
- how you can give them what they want the way they want it
As a result:
- you understand your best prospects
- you empathize but don’t sympathize
- you sell more than you can even imagine now
Entries (RSS)
March 17th, 2008 at 6:38 am
[…] week I pointed out that your communications must focus on your prospects. Your prospects want to know what’s in it for them. They won’t […]
August 14th, 2008 at 11:25 am
found your site on del.icio.us today and really liked it.. i bookmarked it and will be back to check it out some more later ..