Not a Sales Genie?
Posted by: Cheryl Clausen in coaching, tags: sales coaching, sales genieNo Top Producer is an island. What do I mean by that? I mean those at the very top of their field don’t get there by only listening to and doing the same things as others in their industry, the competition.
In fact, isolating or insulating yourself in your industry is a fatal flaw that average producers hold. If you want to stand out, be a “sales genie” you’re going to have to do things, think things, have different experiences, and rely on different resources than everyone else who does what you do. This is true if you’re an attorney, accountant, dentist, insurance agents, financial advisor, message therapists, whatever.
One of the quickest ways to rocket your success is to focus on an under-served market. But you wont’ even realize the market exists if all you do is the same things everyone else is doing. And even if you do know about it you won’t know how to communicate with that market so they’ll reach out to you, because there won’t be someone else in your industry you can copy.
Copying anyone else in your industry is exactly what you don’t want to do. Adapting ideas from other industries may be exactly what you do want to do. And the great thing about adaptation is you already know the idea works and only need to make it work for you too.
Whatever industry you think you’re in you’re really in the industry of marketing yourself. When you can’t market yourself you can’t develop a thriving business filled with the exact kind of clients you want. There’s a whole new world out there just waiting for you to learn how to market yourself so they can find you.
The problem is that until you open yourself up you’ll never be able to find that world and tell your story. You will stop chasing business and have business seeking you out when you do know how to reach out to that world. But this won’t happen until you expose yourself to the opportunities that will help you to make it happen. Search for ideas in the news and success stories of businesses outside your industry, read information that will help you to develop the skills you need to turn those ideas into cash like the monthly reports members of my 5 Star Achieving Excellence Group coaching program have access to, become part of a coaching group, and most importantly commit to taking action to make things different for you.
Discover how to get where you want to be in less time by visiting:
5 Star Achieving Excellence Group
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