Would You Like to Meet for Coffee?

Jan 07 2008

Posted by: Cheryl Clausen in coaching, tags: prospecting, sales

You need prospects. You’re having trouble filling your appointment book and that means your sales are down. In desperation you start asking everyone you talk to if you can meet for coffee.

You think that if you can just talk to them you can turn them into a prospect. For the most part those thoughts are pure ego. Most of the people you’re meeting with won’t become prospects and you’ll continue to waste a lot of time and energy trying to convert them into prospects.

That’s not a very smart approach. Rather than wasting countless hours both trying to talk people into meeting with you, and talking them into doing business with you focus on high quality prospects. That means you have to learn how to attract high quality prospects.

It’s a whole lot easier and less time consuming than what you’re doing now. It’s no secret how to get high quality prospects:

know your market
know what your market wants
communicate that you have what they want the way they want it
give it to them
base your solution on what’s best for them

In all the hours you’ve wasted meeting suspects who probably won’t ever be prospects you could have developed a prospecting system that would fill your appointment calendar. And you’d only be meeting with people who are most likely to say “yes”. And that means you wouldn’t be struggling to fill your appointment calendar and you’d have the financial security you want.

This entry was posted on Monday, January 7th, 2008 at 3:47 pm and is filed under coaching. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.