Do You Need a Sales Genie to Start off 2008 Right?
Posted by: Cheryl Clausen in coaching, tags: sales genie, top producerRather than hoping for a sales genie develop a sales action plan that produces results. Sales is never about luck it’s all about having an effective plan and a steady commitment to the implementation of that plan. Set aside a few minutes now to get yourself situated for the best year yet in 2008.
When it comes to your sales action plan there are several things to keep in mind. First, think most likely to buy. If you have existing clients and prospects in your sales funnel now those potential new and repeat buyers are in different stages of the buying process.
Identify your top 25 most likely to buy now existing clients and new prospects. You can spend a lot of time and energy on every existing client and prospect giving them equal precedence, but that doesn’t make sense. Pick those top most likely buyers and focus your time and energies on those folks first and foremost.
You know who, now you need to know what. Sales is all about action, and Top Producers know it’s also about right action. So for each of those most likely buyers plan out your next action steps.
All these next action steps should be defined and part of your normal sales funnel. Now you know who, and what, so the next question is when. Far too many sales people allow themselves to run around like a dog chasing it’s tail thinking if they’re just busy enough something good will happen.
Top Producers know that’s a recipe for hard work with little results. Instead identify the most important 3 actions you must take each day and do them. No matter what, no excuses.
Prioritize those most important actions not by urgency, but rather by how likely they are to produce a pay check. There are lots of urgent things you could do each day, but urgency and importance should never be confused. At the end of each day identify the top 3 actions you must do the next day based on their closeness to a pay check.
No, you don’t need a sales genie to be a Top Producer. You just need a sales action plan and a commitment to follow through on your plan.
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