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You need to learn how to sell or you need to improve your selling skills, so you register to attend a seminar.  Good plan, right?  Wrong!

Seminars can be very motivational and informative, but there isn’t a lot of actual learning that takes place as a result of a seminar.  If you just want a few new ideas and tips, or you just want to rejuvenate your enthusiasm a seminar may be just the thing.  But if you want to really learn, you want to make real improvements, and you want to get real results don’t waste your money on a seminar.

Here’s why seminars don’t really help you to learn or make improvements.  Think about how you’ve learned anything you’ve ever learned to date.  How did you do that?  Don’t you learn through:

  • spaced repetition
  • trial and experience
  • adaptations and applications
  • feedback
  • coaching

Yes, you do and so does everyone else.  So, if you really want to learn and improve  realize that  it will take a time investment and commitment on your part.  It isn’t  going to happen  in 1-3 days.  You really need feedback and you need to make adaptations and application changes to fit you and your situation.  And that’s why top athletes and Top Producers find coaching to make such a power positive impact on their results.


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2 Responses to “Why Seminars are a Poor Way to Learn the Sales Process”
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