Sales Funnel Principle in Sales & the Political Primaries

Jan 04 2008

Sales Funnel Principle in Sales & the Political Primaries

Posted by: Cheryl Clausen in coaching, tags: sales funnel principle in sales, top producer

Last night the caucuses in Iowa kicked of the political year. Some of you may have paid attention and some of you may have tried to ignore the whole thing, but there are some lessons that can be learned and applied to sales. These lesson are important for future Top Producers.

How does a politician fill their sales funnel? For the politician your vote is the closed transaction. The winner has to attract more voters, fill their sales pipeline fuller than the competitor plus the politician must get that voter to take action NOW.

It was a cold evening in Iowa last night. I know because I live there. And it would have been much easier to stay in your nice warm home that it was to show up at a designated location at 7:00 pm.

The key to filling your sales funnel. Like a politician you have to have a specific target market(s) that you’re focused on attracting. Senator Clinton was disappointed when at least one of her target markets, women, did not support her.

How did that happen? The politician, like you, not only has to know who they want to attract, but they must have a message that resonates with that target market so they pay attention and want to know more. Thus there are two parts to filling your sales funnel, focusing on who to attract and then having a message that grabs their attention and interest.

Resonating messages are found through your market research. Perhaps Senator Clinton made a mistake that commonly happens to sales people, and that mistake is that you think your target market thinks the way you think. Never guess when it comes to what your market wants. Know beyond all doubt and test your message on a small scale before you go big with it.

Senator Clinton made another mistake that salespeople often make. Senator Clinton spoke about change yet her actions and words were really a revamp of the Clinton campaigns in the 90’s plus she was trying to sing the same song as the democratic winner. Copy cat marketing never works, for salespeople or politicians. Politics is the ultimate individual marketing experience. Learn from those who do it well. Be uniquely you, talk to a specific group, and know what they want.

This entry was posted on Friday, January 4th, 2008 at 2:03 pm and is filed under coaching. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.